“Action Pack” promotes healthy food choices and physically active lifestyles

FOR IMMEDIATE RELEASE                             Connecticut Department of Public Health

May 11, 2012                                                            Contact: William Gerrish

                                                                                  (860) 509-7270

Hartford –The Department of Public Health has launched a new education campaign designed to promote nutritious eating and exercise by young children and their parents.

The “Action Pack” campaign encourages parents and children to “Take Action” and “Eat Healthy” by eating plenty of fruits, veggies and low fat dairy, and staying physically active. Four cartoon characters Mama Moozie, a loveable cow; Little Mookie, her energetic son; Sunny, a rabbit with super jumping abilities, and Champy, the super-strong chimp, show that healthy eating and physical activity can be fun and good for you.

“The Action Pack campaign is designed to grab the attention of young children to get them more involved in healthy eating choices,” stated DPH Commissioner Dr. Jewel Mullen. “Helping your child eat healthy and stay active can lead to a lifetime of good health.” 

The campaign’s website, www.ct.gov/dph/actionpack, includes parenting suggestions, activities, recipes, coloring sheets and resources for parents to encourage their young children to adopt healthy eating and physical activity habits.

“Action Pack’s” health messages will be broadcast in English and Spanish and will run on Connecticut Public Television (CPTV) and on cable outlets throughout the state. 

The campaign is funded through the Supplemental Nutrition Assistance Program (SNAP), formerly known as Food Stamps. SNAP helps low-income individuals and families afford the cost of food at grocery stores and farmers’ markets. The goal of the Supplemental Nutrition Assistance Education Program (SNAP-Ed) is to provide education to improve the likelihood that persons eligible for SNAP will make healthy food choices and choose physically active lifestyles.

The Connecticut Department of Public Health is the state’s leader in public health policy and

advocacy with a mission to protect and promote the health and safety of the people of our state.  To contact the department, please visit its website at www.dph.state.ct.us or call (860) 509-7270.

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